Make video ads for social that look premium
Feeds punish ads that look like ads. What earns the pause is craft: product imagery with real depth, type that lands with intent, motion that feels directed rather than templated-in-the-bad-way.
Raylight produces that grade of creative from the assets you already have, at a pace that matches ad iteration: variants are edits to a live project, not new orders to an agency.
01
Build the hook first
The first two seconds decide the scroll. Lead with the product's strongest moment in motion.
02
Frame for the placement
Vertical 9:16 for Reels and TikTok, 16:9 for YouTube and X. Same scene, re-framed per placement.
03
Iterate on variants
New hook, new headline, new first shot: each variant is minutes of editing and a re-export.
Creative testing needs cheap variants
Ad performance is found, not designed: you test hooks until one hits. That only works economically if variants are cheap. Because a Raylight ad is an editable project, swapping the opening shot or the headline is a five-minute edit, so testing five hooks stops being a production problem.
Design for sound off
Most feed video plays muted. Raylight's strengths, bold animated type and motion that demonstrates the product, are exactly the elements that carry a message with the sound off.
Templates to start from
Frequently asked questions
- Which platforms do the exports work for?
- Anywhere that takes MP4: Instagram, TikTok, YouTube, X, LinkedIn. Both 16:9 and vertical 9:16 export at full quality up to 4K.
- How fast can I turn around a variant?
- Minutes. Duplicate the project or edit in place, swap the hook or headline, re-export. The craft carries over between variants.
- Do ads made on the free plan have a watermark?
- Free exports carry a small Made in Raylight badge; Pro exports are clean. For paid placements most teams run Pro.
Shoot bold.
Ship fast.
