Make feature announcement videos in an afternoon
Every feature you ship deserves better than a static screenshot in the changelog. A ten-second clip of the feature in motion earns more attention on X, in email, and in the product itself.
Raylight makes that clip cheap to produce: screenshot in, camera move added, exported before the standup ends. Which means video can be part of every release, not just the big ones.
01
Screenshot the feature
One or two screens is enough. Paste them in and they become layers in a scene.
02
Frame one clear move
A single dolly toward the feature with a focus pull reads better than a tour. Templates have the move prebuilt.
03
Export short
MP4 for social and email, GIF for the changelog and docs. Ten seconds is plenty.
Make video the default for release notes
The reason most teams do not put video in every release is cost: a motion designer's time, or an hour fighting a heavyweight tool. When a feature clip takes minutes from a template, the calculus flips, and shipping the video becomes as routine as writing the notes.
Consistent look across every announcement
Build one announcement template with your brand's type, colors, and camera style, then reuse it for every release. Your feed develops a recognizable rhythm, which is what people mean by brand.
Templates to start from
Frequently asked questions
- How fast can I actually make one?
- Starting from a template with screenshots ready, minutes. The camera work and timing are already built; you swap in the screens and copy.
- Can I export a GIF for the changelog?
- Yes. Exports support MP4 and GIF, so the same clip works in the changelog, docs, email, and social.
- Can I reuse a video as a starting point?
- Yes. Duplicate a past project or publish your own template, and every future announcement starts from your house style.
Shoot bold.
Ship fast.
