Make promo videos that look expensive

A promo video is a short argument for a thing: a product, a feature, an event, a drop. The difference between one that gets skipped and one that gets shared is rarely the message; it is the craft around it.

Raylight gives you the craft as tools: layers arranged in real depth, a 3D camera you drive from the timeline, focus and bloom used like a cinematographer would. Bring images and a message, start from a template, and export something that looks commissioned.

Start for freeBrowse templates

01

Bring your material

Screenshots, product shots, Figma frames, your own footage. Everything lands as layers you can arrange in depth.

02

Compose and move

Set your message in bold type, place the camera, and let animation blocks handle easing and timing.

03

Export everywhere

MP4 or GIF, 16:9 or vertical 9:16. 1080p free, up to 4K on paid plans.

The promo look is a short list

Watch the promos you admire and the same ingredients repeat: type that owns the frame, imagery presented in depth instead of pasted flat, one or two flourishes like a bloom or a light sweep, and pacing that trusts the viewer. Each ingredient is a first-class tool in Raylight, so the look is assembly rather than expertise.

Iterate like a doc, not a render

A promo is never right on the first cut. Because the video is a live project in the browser, feedback becomes edits: swap a shot, tighten a hold, change the headline, re-export. Share a live link and collaborators comment on the real thing.

Templates to start from

Apple News+This is a remake of an Apple News+ commercial. It showcases some uses of core motion design techniques like: - Clipping content - flipping card transitions - Text animations This template is fairly complex. Enjoy!30s·Used 2908 times3D Mobile AppRecreation of the Linear mobile refresh video. The audio is made by the Linear team too.20s·Used 2417 timesTwitter AppThis is a remake of a viral twitter feature launch video26s·Used 2083 times

Frequently asked questions

What can I make promos for?
Anything with visuals: products, features, launches, events, drops, apps. If you have screenshots or images, Raylight can present them cinematically.
Can I use my own footage?
Yes. Images, screenshots, and video clips up to 50MB work on the free plan, so real captures can sit inside composed scenes. Hobby raises the video cap to 500MB, Pro to 5GB, and Max to 20GB.
Do promos need to be long?
No, shorter usually wins. Most strong promos run 15 to 60 seconds. Video length is unlimited on the free plan either way.

Shoot bold.
Ship fast.

Start for freeSee how it works
The Raylight editor with a laptop scene open on the canvas