Make promo videos that look expensive
A promo video is a short argument for a thing: a product, a feature, an event, a drop. The difference between one that gets skipped and one that gets shared is rarely the message; it is the craft around it.
Raylight gives you the craft as tools: layers arranged in real depth, a 3D camera you drive from the timeline, focus and bloom used like a cinematographer would. Bring images and a message, start from a template, and export something that looks commissioned.
01
Bring your material
Screenshots, product shots, Figma frames, footage on Pro. Everything lands as layers you can arrange in depth.
02
Compose and move
Set your message in bold type, place the camera, and let animation blocks handle easing and timing.
03
Export everywhere
MP4 or GIF, 16:9 or vertical 9:16, full quality up to 4K on every plan.
The promo look is a short list
Watch the promos you admire and the same ingredients repeat: type that owns the frame, imagery presented in depth instead of pasted flat, one or two flourishes like a bloom or a light sweep, and pacing that trusts the viewer. Each ingredient is a first-class tool in Raylight, so the look is assembly rather than expertise.
Iterate like a doc, not a render
A promo is never right on the first cut. Because the video is a live project in the browser, feedback becomes edits: swap a shot, tighten a hold, change the headline, re-export. Share a live link and collaborators comment on the real thing.
Templates to start from
Frequently asked questions
- What can I make promos for?
- Anything with visuals: products, features, launches, events, drops, apps. If you have screenshots or images, Raylight can present them cinematically.
- Can I use my own footage?
- Images and screenshots work on the free plan; Pro adds your own video footage, so real captures can sit inside composed scenes.
- Do promos need to be long?
- No, shorter usually wins. Most strong promos run 15 to 60 seconds, and the free plan covers up to 60 seconds.
Shoot bold.
Ship fast.
