Make a launch video in an afternoon
A launch video has one job: make the thing you built look as good as it is, in under a minute, before the scroll continues. The teams everyone screenshots, the Linears and Framers, all speak the same visual language: bold type, real UI in motion, restraint everywhere else.
Raylight is a browser editor built around exactly that language. Start from a launch template, swap in your screenshots and headline, and the camera work, pacing, and effects are already done. The easy launch video is a real thing now.
01
Pick a launch template
Templates modeled on the best product launches carry the camera moves, the type treatment, and the timing.
02
Swap in your product
Paste screenshots or Figma frames and set your headline. Your brand colors and type replace the placeholder's.
03
Export and launch
MP4 for X and Product Hunt, GIF for the README. Full quality up to 4K on the free plan.
Why launch videos usually cost $10k
The agency price is not for the ideas; launch videos are a well-understood format. It is for the craft: camera moves with believable physics, focus that guides the eye, easing that makes slow feel deliberate. Raylight ships that craft as defaults and templates, which is why a first launch video here takes an afternoon rather than a budget line.
One video, every channel
The same project exports 16:9 for the site and X, vertical for Reels and TikTok, and GIF for the README and changelog. Launch week needs all of them, and re-framing beats re-making.
Templates to start from
Frequently asked questions
- How long does a launch video take to make?
- Starting from a template with your screenshots ready, the first cut is an afternoon. Revisions are edits to layers and timing, not agency round-trips.
- How long should the video be?
- 30 to 60 seconds is the sweet spot for launch posts. The free plan covers videos up to 60 seconds, which fits the format exactly.
- Do I need any motion design experience?
- No. Templates carry the finished camera work and timing. If you do have experience, the ceiling is high: a real timeline, animation blocks, a 3D camera, and lighting.
Shoot bold.
Ship fast.
