Make explainer videos people actually finish
The best explainer is rarely a talking head or a stock-art cartoon. For products, it is the product itself, walked through with intention: this screen, then this feature, then this result.
Raylight structures that walk. Screens and diagrams become layers in space, the camera moves attention from step to step, and focus makes sure the viewer looks exactly where the explanation is.
01
Lay out the steps
Each beat of the explanation is a scene: a screenshot, a diagram, a line of text. Sequence them on the timeline.
02
Let the camera narrate
Dolly from step to step and pull focus onto what matters. Motion carries the logic between beats.
03
Keep it short, export
60 seconds explains more than most five-minute videos. Export MP4 for the site, GIF for the docs.
Attention is the scarce resource
An explainer fails the moment the viewer looks at the wrong thing. Depth of field and camera movement are attention tools: hold the current step sharp, let everything else soften, and travel deliberately to the next beat. That is teaching with a camera.
Explainers age; projects update
Products change, and a commissioned explainer starts rotting the day it ships. In Raylight the explainer is an editable project: when the UI updates, swap the screenshots and re-export the same afternoon.
Templates to start from
Frequently asked questions
- Can I add narration or music?
- Raylight is built for the visual layer. Many teams export the MP4 and add voiceover in their video tool of choice, or run text on screen instead; on-screen text also works with sound off, which is how most feeds play video.
- How long should an explainer be?
- Under a minute for marketing, a bit longer for onboarding. Short forces clarity, and the free plan's 60 seconds is a healthy constraint.
- What if I have diagrams, not screenshots?
- Diagrams work well. Paste them from Figma or as images and SVGs, float labels in front, and let the camera walk the flow.
Shoot bold.
Ship fast.
